You Are the Product: Giancarlo Pitocco and the Attention Economy

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Giancarlo Pitocco left a career working for Facebook, Instagram, Apple and the world’s largest ad agencies to fight back against the mental health, productivity, and creativity crisis caused by the attention economy and its agent: habit-forming technology. He founded Purposeful, a well-being practice teaching educators, companies, communities, and individuals to renegotiate their relationships with the attention economy. Experts like him agree that the first step to acting with purpose, rather than compulsion, is to take stock of just how much time our tech takes from us without our consent. Begin tracking what you’re doing with your screen time and take a critical look at where that time goes. Did you choose to spend three hours scrolling through your feed? Or did it just… happen?

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HBR Presents is a network of podcasts curated by HBR editors, bringing you the best business ideas from the leading minds in management. The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of Harvard Business Review or its affiliates.

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