Successful Brand Cultures Live Their Beliefs | Branding Strategy Insider

Brand Training and Education

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning engagement for you.

Brand education and training is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops designed to meet your specific learning objectives as well as align individuals and organizations on essential concepts in brand management, empowering them to release the full potential of their brands.

Breaking Free From Yesterday’s Learning Format

The Blake Project has trained thousands of marketers around the world at all levels of understanding and in all aspects of building brands. As thought leaders and brand education and training innovators we originated an immersive, competitive-learning format that considers all learning styles and challenges participants to solve real world marketing problems. Our approach is widely regarded as today’s preferred learning method.

Brand Training and Education

Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those organizations and marketers who see comfort zones as a dangerous place and are ready to become the change leader your organization needs, we design unique learning experiences around your marketing team’s most pressing topics. One that challenges today’s thinking about brands and brand management. One that helps prepare marketers for tomorrow. One that breaks free from yesterday’s learning format.

Compete. Win. Learn.

Featuring Brandingo: The Brand Management Safari, marketers compete and learn on teams in a fun, gamified format that infuses skill and chance and emphasizes participation over observation for memorable learning outcomes. We tap into the full expertise in the room and participants leave with a deeper perspective of the rapidly evolving disciplines of brand strategy and brand management (and/or other marketing topics) as well as actionable insights, tools and techniques for building strong brands.

As in your marketplace, some will win, some will lose, all will learn.

Further, for organizations seeking to educate and energize their employees in support of the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Air France/KLM, Bayer, Bloomberg, Bombardier, Darden Restaurants (Olive Garden, Red Lobster et al), Equifax, GE, GlaxoSmithKlein, HP, Intel, Kawasaki, OgilvyRed, Monsanto, TD Ameritrade, T. Rowe Price, Unilever and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.

Learning in a group environment boosts individual and team knowledge, refines processes, and provides an excellent team-building opportunity for your organization. Contact The Blake Project for more on how we can prepare your marketers for the journey ahead.

Sign Up for Our Newsletters

Get notified of the best stories everytime.

You May Also Like

NBA Fans Share Their ‘Hopes’ in Global Preseason Campaign

If you think NBA players are only taking the court each night…

Part of Rebrand Strategy, Dunkin’ Drops Donuts From Name

Dunkin’ Donuts is deepening its relationship with fans, rebranding as just Dunkin’.…

Artificial Intelligence, Ratings, and the Small Print

People have always balked at reading terms of service — the acres…

What Comes First—The Platform or the Program Design? Three guiding principles to help you build a successful engagement strategy.

The chicken and the egg, age before beauty, cart before horse—while we…