Pyer Moss and Canadian Filmmaker Director X Redefine ‘Fashion Film’ With Their New Project

“There were several moments in the process of making this when I had to walk off set.”

An eight-minute film collaboration between New York brand Pyer Moss and Canadian filmmaker Director X captures the ache of losing someone and learning to live without them. The short film, titled Seven Mothers, is an extension of Kerby Jean-Raymond’s Spring 2019 collection for Pyer Moss, which he showed in New York last September.

For the show, he took attendees to Weeksville, a neighbourhood in Brooklyn that became one of America’s first free-black communities in 1838, over a decade after slavery was abolished in the country. Much like Schitt’s Creek imagines a world without homophobia, Jean-Raymond—a Haitian-American—began fantasizing about a world in which racism didn’t exist. What would his community look like then? How would their day go? “Just black people doing normal things,” became the basis of Jean-Raymond’s Spring collection, featuring the work of artist Derrick Adams. Dresses, billowy shirts and breezy trousers came down the runway emblazoned in moving images of everyday life: a black man holding his infant child, a father and son barbecuing, the faces of a flower girl and page boy at a wedding.

The desire to create more imagery around the black family led to Jean-Raymond enlisting Director X, the man behind the hit music videos for Hotline Bling, Work and Black Widow, for a short film. The director urged Jean-Raymond to tell a more personal, specific story—the loss of his mother at the age of 7—that would reverberate on a universal level.

“For those who have lost a loved [one] in ways that seemed unfair or too soon this film is for you,” Director X wrote on Instagram when the short film premiered in New York at the launch party for Jean-Raymond’s second collaboration with Reebok. Jean-Raymond, who was raised by a network of loving black women after his mother’s death, reflected on the spirit of community and love and shared responsibility that defined his upbringing, and Director X brought it to life with a moving film sure to leave you with a lump in your throat. “There were several moments in the process of making this when I had to walk off set. Revisiting some of those episodes was tough; I was outside of my comfort zone,” Jean-Raymond tells Vogue. “But I know how important it is to tell these stories about our community, stories that [are] for us, by us. They matter more than anything.”

You can watch the full film below or at

Sign Up for Our Newsletters

Get notified of the best deals on our WordPress themes.

You May Also Like

Will London Fashion Week be the Most Sustainable this Month?

Both emerging designers and heritage brands put their best heel forward towards…

Long Overdue, the #MeToo Wave Has Finally Hit India

“Finally, India’s women are pushing back against the corrosive abuse of male…

Meet Volition, The Beauty Brand That Wants You to Decide What Products They Create

By Lauren Hazlewood Date December 5, 2018