High times in Beverly Hills, with pot delivery and a Gucci ashtray

BEVERLY HILLS, Calif. (Reuters) – High-end department store Barneys New York has given the marijuana lifestyle the luxury treatment, launching a range of pot-themed products this week in the latest sign a drug once associated with bohemians and deadbeats is moving up the social ladder.

Customers at the upscale retailer’s Beverly Hills store on Friday perused a new section with hand-blown glass bongs, Gucci ashtrays, jewelry inscribed with the words “Lighten Up” and cosmetics labeled as containing cannabidiol, a non-high inducing part of the cannabis plant.

Marijuana remains banned by federal law, although California is one of 10 U.S. states that has legalized the drug for recreational use.

Barneys New York does not sell any marijuana in stores, but the retailer has given space at its Beverly Hills store to another company, Beboe.

Beboe’s sales representatives at the store can help customers use an iPad to order marijuana for home delivery by another company called Emjay, said Beboe co-founder Scott Campbell.

“It’s designed to replace the bottle of wine that you bring to a dinner,” Campbell said. “Our stuff is what we call very socially dosed, which is something you can puff on and get warm and tingly but you’re not going to get trapped in your sofa for four hours like a lot of other cannabis products.”

Barneys New York’s move into the pot lifestyle market comes more than one year after California, following a 2016 referendum to legalize weed, allowed dispensaries to sell the drug to adults for recreation.

“Legalization is only a year old and it’s opening up our eyes to what’s there in the market, what’s missing in the market, what our customer wants,” Matthew Mazzucca, who is the creative director of Barney’s New York.

The retailer known for lavish fashion items, including leather bags and high fashion jackets and shoes, plans to bring its cannabis-themed “The High End” products to other stores, the company has said.

Writing by Alex Dobuzinskis; Editing by Bill Tarrant

Sign Up for Our Newsletters

Get notified of the best deals on our WordPress themes.

You May Also Like

Nationwide Manhunt For Suspect Behind Pipe Bombs Sent To Democrats, CNN

The discovery of five pipe bombs mailed to prominent Democrats, CNN and…

JPMorgan Chase Moves to Be First Big U.S. Bank With Its Own Cryptocurrency

In 2017, Jamie Dimon, JPMorgan Chase’s chief executive, declared Bitcoin a “fraud”…

“Belligerent” Brett Kavanaugh Started Bar Fight During College: Classmate

Future Supreme Court nominee Brett Kavanaugh and two fellow Yale University students…

Goldman Sachs will slow consumer loan growth if market falters

(Reuters) – Goldman Sachs will limit loan growth in one of its…