In the world of fast-food snacking on the go, convenience is key—and the latest wave of value-added convenience is cashierless shopping
Convenience store chain 7-Eleven is piloting technology that enables shoppers to check themselves out via an app. Scan & Pay lets customers download the 7-Eleven app and register for the 7Rewards loyalty program. They must be physically within the geo-fenced area surrounding one of 14 pilot locations in the Dallas metro area.
— Samantha Oller (@CSPOller) November 6, 2018
A quick scan of Slurpees, Big Gulps and Slim Jims leads to check-out via Apple Pay, Google Pay, or a debit or credit card. A QR code appears on the confirmation screen as users exit the store.
7-Eleven is launching a new pilot program called Scan & Pay that lets you scan your purchases & checkout w/ your smartphone without needing to visit the cashier #technology #MobileApp https://t.co/rSoPpYq0R2 via @engadget
— Mike Ferraro (@ferraro_mike7) November 6, 2018
The new payment feature also tracks earned/redeemed reward points and coupons.
Scan-and-go technology along with grab-and-go shopping are the new norm. As The Verge notes, “It’s all happening fairly quickly, so get used to seeing this type of technology everywhere soon.”
Soon, You May Be Able To Skip That Checkout Line At Your Local 7-Eleven https://t.co/jqmfsOJbtH
— Joe (@Joe_stwrt) November 5, 2018
Amazon Go was the first to launch a cashierless convenience store in 2016 in Seattle, followed by locations in Chicago, San Francisco and Seattle.
Walmart’s members-only retail warehouse, Sam’s Club, is soon opening a new concept, 32,000-square-foot store as a “technology lab that doubles as a live retail club.” Sam’s Club Now is a convenience store concept virtually independent of human staff, and powered by smartphones.
Overseas, Chinese e-commerce firm JD.com operates 20 unmanned convenience stores called X-Marts.
Cashless societies, the earliest based on barter, have existed from the start of human society and the tender has now evolved into digital currencies like bitcoin. But a cashless society where the legal tender becomes exclusively electronic is the newest iteration.
Non-cash transactions became available and popular in the 1990s, and a tsunami of new digital payment methods were spawned, with Venmo and Square, second-generation platforms contributing robustly and widely adopted by a digital cohort.
@7eleven is piloting a new #mobile #check-out process called Scan & Pay. Here’s where their testing the new cashier-less service, the #payments options, and next steps. @kateclarktweets @TechCrunch https://t.co/rUYW37Fz5H #retail #technology
— Intellicheck (@IntellicheckIDN) November 6, 2018
Meanwhile, 7-Eleven employees will still handle food and alcohol, and the plan is to expand beyond Dallas next year. Ang the chain is aggressively seeking savvy tech-enthusiasts as seen in this video.
“Imagine building a digital tool that will be used by 9 million people a day. Now imagine doing that every day, every moment, across multiple tools,” reads the intro to the video on YouTube. “That’s the life of a technologist on the 7-Eleven digital team. We are looking for professionals who aren’t just happy working hard or working smart, but who want to actually make history by transforming an iconic household brand into an indispensable part of everyday life through innovative technologies.
The original 7-Eleven local convenience stores, founded in 1927, were called Tote’m Stores—as shoppers “toted” away their purchases. The change to 7-Eleven came in 1946 reflecting the company’s new extended hours, from 7:00 am to 11:00 pm, seven days/week.
An innovator from the start with its to-go coffee cups and the self-serve soda dispensers, 7-Eleven remains digitally nimble in an era of changing tech and shifting consumer demand—where quicker is always better.