5 Questions with Airbus

Airbus is an aerospace pioneer and leader in manufacturing and designing aerospace products and solutions for clients around the globe, with the aim to design the future of flight, for a safer, more prosperous, and connected world.

Holger Schubert, Head of Brand Management at Airbus, shares his commitment to unify the complex and diversified organization into one strong brand, and the role of brands in the ever-changing B2B and aerospace market.

Schubert told us about the importance of proper brand management with a common language, as well as a framework that uses the brand as a lever to give direction, be responsive and connect business, employees and society.

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